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BCBSA
For information on the BlueCross BlueShield Association, visit www.bluecares.com

National Business Group on Health
For more information on NBGH, visit www.businessgrouphealth.org

National Business Coalition on Health (NBCH)
For more information on NBCH, visit www.nbch.org

The Blue System Market Position
  • 101.7 million members
  • More than 100% national account growth from 2000 to 2007
  • 24.7 million lives in national accounts
Strongest brand equity
  • 71% brand recognition
  • 80% of all providers
  • 90% of all hospitals



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