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Arkansas Blue Cross Blue Shield (2004)

Blue Cross Blue Shield of Alabama (2004)

Blue Cross Blue Shield of Florida (2005)

Blue Cross Blue Shield of Massachusetts (1994)

Blue Cross Blue Shield of Michigan (1994)

Blue Cross Blue Shield of Minnesota (1998)

Blue Cross Blue Shield of Nebraska (2008)

Blue Cross Blue Shield of North Carolina (2000)

Blue Cross Blue Shield of Rhode Island (2004)

Blue Cross of Idaho (2007)

Blue Shield of California (1994)

Capital Blue Cross (2002)

CareFirst Blue Cross Blue Shield (1997)

Health Care Service Corporation

Highmark Blue Cross Blue Shield (1997)

Highmark Blue Shield (1997)

Horizon Blue Cross Blue Shield of New Jersey (1999)

Premera Blue Cross Blue Shield of Alaska (2000)

Premera Blue Cross (2000)

The Regence Group (2000) Wellmark (2006) WellPoint

The Blue System Market Position
  • 101.7 million members
  • More than 100% national account growth from 2000 to 2007
  • 24.7 million lives in national accounts
Strongest brand equity
  • 71% brand recognition
  • 80% of all providers
  • 90% of all hospitals



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