Registration closes
January 25, 2010.
Join your Blue Plan National Account colleagues from across the country at
Consortium Health Plans' Sales Advantage 2010
February 23–24, 2010
Grand Hyatt-Atlanta
Atlanta, Georgia
Sales Advantage is the annual national account sales training program. Sales Advantage offers uniquely designed sales training for sales leaders and client managers in the national account market segment. The teachings and takeaways of Sales Advantage are focused on the immediate and near-term sales cycles.
Meeting content includes:
- introduction to and applications of sales tools and analytics focused on proving Blue value and leadership
- Blue national account messaging
- consultant business strategies and client expectations
- an assessment of competitor products, sales practices and strategies
Sales Advantage provides an unmatched opportunity for Blue Plan collaboration and best practice sharing. The most important Sales Advantage to date, the 2010 meeting offers Blue Cross Blue Shield national account sales leaders the opportunity to enhance their understanding of key market issues that are guiding and driving the national account market.
Sales Advantage 2010 will deliver:
- an introduction to an understanding of next-generation sales tools and analytics that will help you measure and demonstrate Blue effectiveness for continued leadership
- discussions about national account market research—focused on competitors, employers and consultants—that will enhance understanding of changes in decision drivers and the important of various decision criteria in national account evaluation and selection
- consultant predictions and client feedback on what will influence, inform and steer national employers’ health-care strategies in 2010 and beyond
- a look at health-care reform: Who will emerge as key players and what the implications will be for national carriers
- an update on Blue assets and Blue value to national employer